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In this article, we will analyze how to use data and technology to build lasting relationships with importers—from advanced segmentation to predictive analytics—offering practical tools to optimize all processes related to cargo transportation and anticipate market demand in 2025.

In this article, we present a step-by-step tutorial on how to analyze the competition, focusing specifically on their customers. We’ll learn how to identify your key competitors (both direct and indirect), analyze their customer profiles, and uncover their most successful acquisition strategies.