Marcos Bernadis, Area Manager at Navarti
Navarti, a ceramic tile manufacturer from Castellón, was acquired by the Pamesa Group in 2014.
Navarti Cerámica is a ceramic company based in Castellón. The company was founded on January 1, 2009, and 5 years later, it was acquired by the Pamesa Group. Navarti exports to various international markets and has a strong presence in Europe and the Americas. As of today, 66% of its sales are directed towards international markets.
Despite the pandemic, Navarti has increased its sales in recent years, closing 2020 with sales amounting to 75.599 million euros, nearly 20% higher than the previous year. Currently, the company Navarti Ceramica SL accounts for 0.47% of the local GDP of the Valencian Community.
"The platform has had a positive impact as I can find out how much each importer buys and from whom. This prior knowledge about the importer's operations allows me to present the sales argument much more effectively. Moreover, being able to access our clients' export figures and their destinations helps us focus our efforts."
"The platform helps us steer sales in a more targeted and determined manner, thanks to the importer information it provides. I would also highlight the competitor functionality, where we access export figures of our competitors and their destinations. This helps us stay updated on all their movements and get ahead of them."
"At Navarti, we strongly believe in visiting prospects in person, and thanks to having access to this information, we can conduct sales visits with prior knowledge of their activity. This has allowed us to allocate all resources to those importers that seem more promising. The platform is very user-friendly, and our assessment is highly positive."