Eugeni Vilar, Export Area Manager at Moreda Riviere Trefilerías
MRT is the leading manufacturer of enclosures in Spain and one of the main references in Europe.
Moreda Riviere Trefilerías (MRT) is the leading manufacturer of fencing in Spain and one of the main references in Europe. It differentiates itself by integrating in its process the manufacture of the wire used to make its window and door frames, starting from a wire rod made with at least 85% recycled ferrous material.
MRT has accumulated more than 150 years of experience, which allows it to perfectly master all the production processes and the most advanced techniques in the sector. As a result, it offers a wide range of products and services tailored to the needs of the residential, professional, industrial and agricultural sectors. In fact, thanks to its policy of continuous investment, MRT has been able to diversify its offer by adapting to changes in the international market, which allows it to be present today in more than 60 countries.
The main daily use of the platform is to analyze the different volumes of imports in the different tariff codes we work with. We also use it for prospecting, not only analyzing by tariff codes and products that potential customers that we do not control are importing products, but also when prospecting outside the platform to check with the platform itself if the customer is already importing.
The platform is mainly used on a day-to-day basis to analyze imports under different tariff codes we work with. We also use it for prospecting, where we not only analyze imports from potential unmanaged clients in terms of tariff codes and products, but we also use it as a reference point when conducting prospecting outside the platform to verify if a client is conducting imports.
The ability to contrast market information that we cannot access through other means proves extremely valuable in understanding the trade dynamics, eliminating the need to research through clients, competitors, or trade fairs. The knowledge we gain provides us an advantage when negotiating with distributors and tackling challenges such as quota exhaustion. I would also emphasize the visibility of unit prices they provide for the Latin American market. This information assists us in establishing a working pricing strategy.