Difficulty in finding new customers at trade fairs?

In recent decades, trade fairs have gone from being a place to meet new distributors to an event to maintain face-to-face contact with current customers.

This has made the investment in this type of action unsustainable for many companies, due to the high cost of attending a trade fair and the absence of new potential customers to make it profitable.

But there are methods to efficiently prepare this type of event and get the most out of them, significantly increasing the number of new customers obtained.