Trade fairs

The Salón Gourmets, the most prestigious gourmet fair in Europe, transformed IFEMA Madrid into a spectacular gastronomic showcase of 90,000 square meters, equivalent to twelve soccer fields, from April 7 to 10, 2025.

International trade shows play a crucial role in the modern business world, providing unique opportunities to establish global connections and expand a brand's reach. In this article, we will explore how Sales Intelligence can enhance participation in international trade shows, addressing benefits, common challenges, and effective strategies.