Trade fairs

Europain 2026 is shaping up to be the world's most important event for bakery and pastry professionals. Specifically, Europain 2026 will take place from January 18 to 21, 2026, at Paris Expo Porte de Versailles.

In this practical guide, we'll show you how to prepare international business missions that truly deliver results. From defining clear objectives to selecting the target market, including all available institutional resources to support you in the process. Plus, we'll share the most common mistakes to avoid and the metrics to evaluate your business mission's success.