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A report by Rain Group suggests that 82% of buyers will accept a meeting with sellers who proactively reach out to them through cold calling. However, it is research, preparation, and adaptation that will differentiate and ultimately lead to the success of such calls.

An essential instrument for offering and promoting our products internationally is undoubtedly trade fairs. From engaging in conversations with current clients in the area to establishing new contacts and strengthening relationships with potential buyers, events like these remain one of the preferred methods for companies deciding to export internationally, despite their high costs.