PPWR 2026: Essential Guide to the New European Packaging and Waste Regulation
In this article, we will do a deep dive into the proposed European packaging and packaging waste regulation and its implications. We will explore the specific design requirements, minimum recycled content percentages, and key deadlines we need to know, considering that most provisions will become mandatory as of August 12, 2026. We will also see how this regulation seeks to ensure that all packaging placed on the market is reusable or recyclable by 2030, with even stricter targets coming in 2035 and 2040.