International negotiations

Did you know that expanding a business into international markets can be a powerful growth strategy, but it also involves significant risks in international trade? In this practical guide, we will analyze how to understand the behavior of your importers to maximize your opportunities in the international market and develop a sustainable export strategy.

In this manual, we’ll share practical tips to prepare properly, communicate effectively, build strong relationships, and follow up on your international agreements. Join us in discovering how to overcome cultural barriers and turn every cross-cultural negotiation into an opportunity for your company’s growth.