International negotiations
How to Implement Benchmarking in International Trade: From Analysis to Action Plan
In this article, we will share our step-by-step methodology for implementing an effective international trade benchmarking system. From defining strategic objectives to creating a concrete action plan, we will explore how to transform comparative data into profitable business decisions. Furthermore, we will analyze a real-world case comparing Ecuador with the Netherlands in rose exports, to illustrate the tangible impact of these strategies.