International negotiations

Import-export relationships are based in trust, but linguistic barriers, cultural differences and psychic distance makes hard developing these relationships. A recent article written by Pedro María Martínez Villar, professor at the University of León, reflects about how psychic distance affects Spanish SMEs choosing the market they want to trade with.

Digitalisation has brought plenty of possibilities and opportunities, transforming our means of communications, our societies and our businesses. One of the most distinguished advantages that fourth industrial revolution has offered is the ability to generate, compile and analyse huge and complex data volume (also known as Big Data) in a more efficient and effective.