Gabriel del Castillo, Export Manager at Molino del Genil

"It is the perfect tool for identifying potential customers as a salesperson."

Molino del Genil

Success story

Specialists in the sale and production of high-quality extra virgin olive oil.

Enterprise's profile
  • Industry

    Manufacturers of food products

  • Target customers


  • Markets

    Europe, America & Middle East

  • Number of employees

    11 - 50 employees

Founded in early 2007 in Seville with the goal of integrating the olive production and transformation process, as well as its commercialization. They specialize in the sale and production of high-quality bulk extra virgin olive oil, marketing all available packaging formats. Additionally, they have received numerous national and international recognitions for their quality and excellence.

What do they sell and how.

Aceites Molino del Genil has a presence in numerous international markets such as North America, Europe, and the Middle East.

"Piece by piece, you make a loaf of bread. In the end, it's the lesser-known distributors who have the greatest potential, and xNova is where you can find them."

Thanks to the platform, we can locate those smaller and less-known distributors with whom we know the probability of success is higher.

Molino del Genil experience with the platform

Although currently, the factor that most hinders the export of olive oil is the selling price, we found that the methods of searching for international distributors had a wide range of room for improvement in terms of effectiveness. For this, the tool is very useful. With a simple search, I find all the importers. I filter for a specific period and a specific oil: olive, avocado, or grape seed.

The main benefit I have found has been the quick and easy identification of potential customers. It is important to highlight the filter for the country of origin of imports since the characteristics of my product have little to do with those of other countries. Additionally, it allows me to verify the accuracy of what an importer says, such as suppliers, purchase frequency, etc.

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